Also: WTF are sustainability scopes? Although it’s been asked many times, there’s no clear answer to what a cookie-less future looks like, although many companies believe they have the answer.
| Although it's been asked many times, there's no clear answer to what a cookie-less future looks like, although many companies believe they have the answer. Additional coverage: Sustainability is top of mind for advertisers, but measuring a company's carbon footprint may be more complicated than one might expect. When it comes to generative AI, publishers are split down the middle — and use of the technology is poised to grow in the media industry, according to a Digiday+ Research survey. This week's Digiday+ Future of TV Briefing assesses the revenue-sharing options for short-form vertical video creators. PR pros say they're feeling the pressure of new client demands in a changing digital media landscape. ICYMI: Take a look at Digiday's latest special project, called the Commerce Media Era. This limited editorial series explored how commerce media, from e-commerce to retail media networks, has entered a new era and the opportunities and challenges of doing so. Other things to know about The Digiday Technology Awards recognize the technology modernizing media and marketing. This year we added new categories including Best AI Tool, Best Podcast Platform, Founder of the Year and more. This Friday, May 12 is your last chance to save on entries. Using advanced programmatic strategies, broadcasters are tackling persistent challenges within TV buying and selling. Cross-platform planning tools, advanced self-service SSP solutions and purpose-built CTV ad servers allow broadcasters to gain flexibility, strategize more effectively and deliver a more premium experience for audiences. Sponsored by Unruly. While brands are more likely to invest in CTV than linear, advertisers want more transparent ways of demonstrating ROI on the channel. Sponsored by Peer39. | | |
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