Why human-centric marketing wins

Why human-centric marketing wins Observations from brands like IKEA, Burger King, and more

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ClickZ Daily: July 12, 2021

Digital Leaders Four great lessons in human-centric marketing Mark W. Schaefer The most human company wins, not by focusing on winning but by focusing on helping their customers win in life - here's why Read more

Digital Leaders Trust exercise: how marketers can inspire trust in their brands Margaret Molloy Earn the trust of new followers and maintain the trust of loyal followers with marketing experiences that are rooted in your brand’s mission and values Read more Digital Leaders Marketing agility needs to be a strategic response Michael Collins Enable business growth with an agile strategy that flows through your company culture, decision-making process, and stakeholder alignment Read more Digital Leaders The CMO's role as a change agent to deliver outstanding CX Kamaljeet Kalsi Capgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retention through stellar customer experiences Read more Digital Marketing Three ways B2B brands can win over millennials Tyrona Heath LinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more accounts Read more

Featured Tech Talk

MarketMuse MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more

Featured Reports

Digital Advertising Magic Quadrant for DXP A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now Digital Transformation Introducing the Interactive Voice Experience An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now

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