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Why Having a Vision Is the Key to Arnold Schwarzenegger's Success Adweek's 2016 Brand Visionary on his persistent drive By Katie Richards It takes a certain set of skills to successfully transform one's career not just once or even twice, but over and over again. No one has been more successful at achieving new, seemingly unattainable goals than ...
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Bordeaux Shakes Off Its Stuffiness With a New Video Series That's Not for Wine Snobs Highlights accessibility for younger consumers By Christine Birkner Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky labels, ...
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In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name And introduces a new tagline: 'Further' By Jason Lynch National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company.
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Target Channels Hamilton and The Nutcracker for Holiday Campaign Aimed at Hispanic Shoppers Ads include a celebrity rap battle By Christine Birkner Halloween is almost here, which means it's time for retailers to roll out their plans for the holiday season. First up is Target, whose holiday spots from 72andSunny and Team Arrow Partners are aimed specifically ...
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Uber's Self-Driving Truck Delivered a Semitrailer Full of Budweiser 120 Miles A Colorado cruise straight out of the future By Christopher Heine Somewhere in a college freshman dormitory in Colorado, there's a young hacker thinking about the missed opportunity. Who needs a fake ID if you can intercept a whole truck of Budweiser?
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WD-40 Makes Your Doors Extra Creaky (for a Change) With This Ingenious Halloween App Trick your treaters with three spooky sounds By Angela Natividad We would have loved to see the focus group on this.
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AKQA’s São Paulo Outpost Is a Quirky Space With Nice Neighbors Brazilian office located in a residential neighborhood By Carrie Cummings AKQA is known for its tech-driven, highly creative work for clients like Nike and Google, so it’s no surprise that its offices reflect this creative spirit as well. In São Paulo, Brazil, AKQA Casa ...
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