In the 21st century, no one should believe in omens. Our knowledge of science and understanding of cause and effect makes it absurd to believe in supernatural explanations for mundane happenings. Even so, it would be understandable if Google executives are buying horseshoes and four-leaf clovers in bulk.
On Friday — the first day of the company’s second federal antitrust trial, the UK announced “that Google is using anti-competitive practices in open-display ad tech.” Then yesterday, the company lost its appeal of a $2.6 billion fine from a 2017 antitrust case.
Today, our own Anu Adegbola shreds part of Google’s defense in its current antitrust case: That it has hundreds of adtech competitors. That doesn’t mean the company will lose, but still … omens.
Finally, we’re less than two weeks away from The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing the agenda and list of speakers.
Constantine von Hoffman
Managing Editor
