Why Friends Has Brilliant Marketing 25 Years Later

25 years after its debut, Friends fans are still as passionate as ever about the show, and Warner Bros. is cashing in with Friends paraphernalia. Consumer demand has been "record breaking" with fanatics buying out everything from a line of home goods from Pottery Barns to a 1,000-piece Central Perk Lego set. The promotions don't stop there. The anniversary has included theater screenings of select episodes, re-recordings of the show’s theme song and several installations in Las Vegas.

Read more: Streaming editor Kelsey Sutton takes an in-depth look at Warner Bros.' masterclass of marketing for the show.

After Nike, Under Armour and Tommy Hilfiger made major moves on Tuesday, it was the ad agency world's turn yesterday. Wunderman Thompson snagged a new chief creative officer for North America, luring Taras Wayner, the creative leader who may be best known for his contributions to R/GA’s “Love Has No Labels,” away from Saatchi & Saatchi. Droga5 promoted three of its top creative chiefs—Neil Heymann takes on the global chief creative role while Tim Gordon and Felix Richter will replace him as co-CCOs in New York.

Read more: Droga5 looks like its ready to expand after Accenture Interactive acquired the shop earlier this year.

We still have a ways to go when it comes to closing the gender equality gap in the workplace, but one CEO says she just won't quit until we've closed it. In the latest episode of Top of Mind, Nadine Dietz checks in with Shelley Zalis, The Female Quotient CEO, to talk about why it will take all of us to create real change.

Read more: Be a change agent, says The Female Quotient CEO.

As Smash Mouth famously said, "Well, the [holidays] start coming and they don't stop coming." It started with Cost Plus getting a jump on holiday advertising, and now Lifetime is encouraging viewers to pull out stockings and eggnog as it shifts to 24/7 holiday movies. Even as the network pulls out all the holiday stops, can it go toe-to-toe with Hallmark's event this year?

Read more: Why Lifetime is firing the opening salvo in cable TV's hottest battleground.

Just Briefly: The Rest of Today's Top News and Insights

Scientists have found gaming can have increasingly positive effects on memory, accuracy and problem-solving.

To highlight these largely unsung benefits, gaming PC maker HP Omen and creative agency Wieden + Kennedy Shanghai created a demonstration using a tool called The Gamewaves Scanner at ChinaJoy, China’s largest digital entertainment expo.

Join some of the world’s most recognizable brands as they gather to transform the way brands influence the world. Nov. 3-6, Palm Springs, CA. Secure your pass before 10/28.

Sandy Rubinstein, CEO, DXagency

Remember this is a two-way street that only works if you are both able to talk candidly, openly and honestly. And sometimes you may receive feedback that is difficult to take. Know that feedback is coming from a good place, and you mentor is telling you the honest truth.

Courtney Jones, manager, business development, 22squared

There are so many people whom you may admire and who inspire you, and there's a common tendency to just start with "Hey, will you be my mentor?" But one size doesn't fit all when it comes to mentorship. It's always important to have a clear purpose and ask. Find your own board of directors. Select a few people and identify the areas in which you're seeking mentorship in—professional growth, navigating agency politics, getting you through the tough conversations—the list goes on and on.

TBWA\Paris drums up nostalgia for brand’s bright red carrier.

The R&B legend remixes his 1996 hit "Nobody."

Syncing all of your content will help drive that home.

It needs promotion without preachiness.

Humanaut launches its first work for new client.