8 home styles interior designers are watching | 6 books that will change your perspective on real estate | How reactive listening can give salespeople an edge
6 books that will change your perspective on real estate So many books—and audiobooks, podcasts, TV shows, streaming services, Tik Tok videos, etc.—so little time. In a world with overwhelming options, sometimes you just need someone to tell you what to read. Have no fear, your librarian is here! Full Story: REALTOR® Magazine/Culture Scan (11/9)
Sales success predictors such as empathy and ambition are crucial to homing in on the reactions of customers during sales calls and adjusting based on the reactions, Matt Heinz of Heinz Marketing says in this interview with "The Empathy Edge" author, Maria Ross. Sales leaders should help their teams see beyond the pitch deck, really listen and answer questions as they crop up, Ross says. Full Story: Heinz Marketing (1/9)
More generations cover more skills for family businesses Business owners older than 50 are more financially successful than younger founders, research shows, and some family companies overcome that by combining generations. Adult children often contribute up-to-date technological or social knowledge, while their parents offer capital and established networks. Full Story: MarketWatch (tiered subscription model) (1/7)
Surviving the times when personal, professional clash Having full personal and professional lives is the ultimate goal for many, but sometimes both can unravel when just a tiny piece of the puzzle goes awry. In this column, Rachel Feintzeig talks with workers about the uncomfortable moments when personal and professional lives collided and how they coped. Full Story: The Wall Street Journal (1/9)
Cooling market gives buyers more time While home prices in the Seattle area remain above pre-pandemic levels, the market is shifting from sellers to buyers. As competition for homes subsides, buyers are no longer "making a faster decision on buying a house than you would [when buying] a pair of shoes," agent Cristina Ross said. Full Story: The Seattle Times (tiered subscription model) (1/7)
Slowdown won't hinder demand for millions of mortgages Joe Welu, CEO and founder of Total Expert, advises "lenders to stop comparing 2022 volume and 2023 projections to the refinance-fueled record fundings of 2020 and 2021," noting that the Mortgage Bankers Association has projected demand for 3.5 million mortgages this year. Full Story: Forbes (tiered subscription model) (1/9)
Housing market consumer confidence rises Fannie Mae has noted rising positive sentiment among consumers when it comes to the housing market as more people warm to the idea that now is the time to buy a home. The monthly housing sentiment index also finds that more people believe the current market is bad for sellers. Full Story: CNBC (1/9)
SCOTUS declines Fannie, Freddie shareholder appeal The Supreme Court has turned away Fannie Mae and Freddie Mac shareholders' multibillion-dollar challenge to a 2012 agreement that the mortgage-finance companies make quarterly payments to the Treasury Department. The shareholders had claimed the agreement unlawfully prevented them from receiving dividends. Full Story: Reuters (1/9)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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