Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids.
April 21, 2021
Facebook has kept mostly quiet about its plans to build a version of Instagram for children under the age of 13, which has already drawn the ire of parents, child advocates and U.S. lawmakers concerned with kids mental health and data privacy. The risks of increased regulatory pressure and the limits Facebook would have to put on data use to enable the type of ad targeting advertisers have come to expect from the company may have been enough for Facebook to fight its ad revenue instincts. Read more below.
Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids.
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