Some companies feel conflicted by the short and long-term implications of selling on Amazon’s site. Yet for many companies, except for those with the most powerful consumer brands, the immediate benefits make it irresistible.
The Amazon Effect | Why Dyson stopped selling on Amazon | Some companies feel conflicted by the short and long-term implications of selling on Amazon’s site. Yet for many companies, except for those with the most powerful consumer brands, the immediate benefits make it irresistible. | | | howdy! Sponsored by Bannerflow | The state of in-housing: Defining how marketing teams evolve | New research, including interviews with Sky, Getty Images, The Times and Telenor, provides a year-on-year look at in-housing’s effect on creativity, agency transparency and return on investment. Download the guide here. | | howdy! Sponsored by Hotwire | How marketers can grow up with Generation Alpha | The members of Gen Alpha — aka the kids born in the last decade — are growing in influence and growing in number. Here's what marketers need to know to grow with them. | | howdy! Sponsored by resonate | Webinar: Using AI to drive brand storytelling | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | howdy! | Snapchat launches Bitmoji TV without ads | This first season of Bitmoji TV will be purposely free of ads, but Snapchat is likely to eventually allow advertisers and publishers to have a hand in it down the road. | | howdy! |