Build an online presence that helps convert leads | Why did NAR enter into the negotiated settlement? | A road map for safely addressing societal issues
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Since the litigation began, NAR has worked consistently to reach a resolution with the plaintiffs. The association always wanted to reduce the significant strain on members and provide a path forward for the industry. From the beginning of the litigation, NAR had two goals: Secure a release of liability for as many members, associations and MLSs as possible; and Preserve the choices consumers have regarding real estate services and compensation. The proposed settlement achieves both of those goals and provides a path for the association to move forward and continue its work to preserve, protect and advance the right to real property for all. Get more facts about the settlement at facts.realtor.
Best Practices in Sales & Marketing
A road map for safely addressing societal issues Naturals' influencer deals increased sales 225%, while Bud Light's failed effort resulted in a $395 million loss, demonstrating the importance of maintaining brand values and addressing backlash quickly, writes Edelman Trust Institute's David Bersoff and Harvard Business School's Sandra J. Sucher and Peter Tufano. The writers use research to offer a road map for addressing societal issues that includes developing a "refined understanding of customers, employees, communities" and assessing views on societal issues and offer tips such as avoiding politicization and banding with like-minded corporations. Full Story: Harvard Business Review (tiered subscription model) (March - April 2024)
Enhance content efforts with varied voices Content marketing typically relies heavily on quotes from males such as Steve Jobs and Bill Gates and fails to include women and other underrepresented voices that match audience demographics, writes marketing expert Penny Gralewski. She suggests tapping sources such as customer references, industry analysts and influencers and accomplished individuals and notes the effort can shift content from "expected and boring to being interesting and memorable." Full Story: Content Marketing Institute (3/21)
Housing assistance becoming attractive benefit Companies are increasingly offering housing assistance as a recruiting and retention tool, with some employees saying in a new survey that they would exchange vacation time for help with their rent or mortgage. Food processor JBS Foods rents apartments to employees or negotiates mortgages on their behalf, and Elon Musk's Boring is building a 110-home subdivision outside Austin with lease-to-own houses below market value. Full Story: Business Insider (3/21)
Content creation is one area where there is legitimate fear over the power of generative AI to replace human skills, but copywriters and content creators will simply have to shift gears, much in the same way as systems developers and IT administrators did with the advent of cloud computing, SmartBrief's Michael Domingo writes. The future of content creation "might not look the same as it does now or be completely different, but there will always be a place for creative, persuasive minds," Domingo writes. Full Story: SmartBrief/Technology (3/22)
Fair & Equitable Housing
New York land trust co-op offers new path to affordability For the first time, the East New York Community Land Trust has acquired a 21-unit, rent-stabilized building, setting a precedent in New York City by transitioning it into a permanently affordable co-op. This landmark purchase, costing just over $3 million, introduces a model where residents own or lease their homes at affordable rates while the land remains under nonprofit ownership, ensuring long-term affordability and countering the financial pressures of market dynamics. Full Story: Habitat (3/19)
Legislation & Regulation
Clock counting down for Fed rate cuts, warns CMT After the Federal Reserve's announcement that it will make no changes to current interest rates but may make some before year-end, technical analyst Jim Bianco, CMT, warned: "I'm in the camp that the Fed does not change policy in the summer of an election year. If they don't pull the trigger by June, then it's November [or] December at the earliest—only if the data warrants it. And, right now, the data isn't warranting it." Bianco went on to say the economy is simply too robust for a rate cut to be called, and commented: "The economy is too strong right now. It's in a 'no landing phase' as we like to call it .... There's no parts falling off of it, and it's just continuing to move along at probably a 2.5% to 3% pace." Full Story: CNBC (3/18),CNN (3/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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