The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
The Bottom Line will run from 23 to 25 March and will feature content designed to help marketers better determine what they should spend their time and money on - all the more important given that budgets are under additional scrutiny as brands assess the impact of the past 12 months.
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed.
Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel: a boom time, according to some observers, that will see consumers rush to enjoy the pleasures of a normal life.
Marco Grossi is VP of Sales at Stocard, a mobile wallet for loyalty cards and start-up fintech company. We caught up with Marco to find out about his typical day, how his company has been responding to the Covid-19 pandemic, and how his clients who boosted marketing spend managed to come out on top.
Digital Transformation Monthly – 2020 in Review This special edition of Digital Transformation Monthly looks back at the major digital marketing trends and developments of 2020 that shaped a range of sectors in an extraordinary year.
Brand Purpose Best Practice Guide Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact.
Exactly how straightforward is it to implement new tools to improve the relevance of your online offering? And how should marketers and ecommerce professionals prioritise these tools?
Festival of Marketing presents a brand-new event, The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions. Save 20% on your pass by taking advantage of Festival's Early Bird pricing today!
