Also: Google's FLEDGE rebrand In the first episode of this year’s Creator Series, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban.
| In the first episode of this year's Creator Series on the Digiday Podcast, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban. Additional coverage: Yesterday, a product manager on Google's Privacy Sandbox announced that its proposed alternative to conducting ad auctions within Google Chrome popularly known as the FLEDGE API now has a new moniker – "Protected Audience API." Condé Nast, Gannett, Hearst, The New York Times, Vice Media Group and Vox Media have improved the overall diversity of their companies but are still mostly hiring white people. TikTok has been pushing more performance-focused offerings, particularly its Smart Performance Campaigns, according to marketers and agency executives, who said that it's still early days for the effort. More in this Digiday+ Marketing Briefing. Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work. Online classifieds site Gumtree has seen enough over the last year to believe more advertisers will see the value in its data. Other things to know about Join us for the Digiday Programmatic Marketing Summit from May 22-24 in Palm Springs, as we discuss important industry trends, challenges and connect attendees with leaders from McCann, Tombras, Mindshare and more. Ad bidding models in gaming and app spaces are increasingly using hybrid mediation solutions to streamline app-side operations and boost advertiser outcomes. Produced in partnership with Marketecture. As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. Sponsored by Permutive. | | |
|
howdy! howdy! howdy! howdy! howdy! |
