Additional coverage: ICYMI: - The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.
- As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Holding company consolidation leaves a whole world of smaller and mid-sized marketers left on the sidelines, looking for agencies that will bring them their A teams and innovative solutions. | | |
|
howdy! | | | | | We rounded up the biggest trends of the year, based on the data that resonated the most with our readers. | | |
| Advertisement |  | | |
| | | | | Inflation is top of mind for consumers, and higher costs mean tighter purse strings. | | |
howdy! | | | | | Women’s sports drew increased ad spend in 2024. Did that boost sports media spend overall? | | |
| | | | | Optimizing measurement strategies for streaming apps unlocks valuable insights that drive user engagement, platform performance and revenue growth. | | |
howdy! | | | | | The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. | | |
| Advertisement |  | | |
| | | | | Data informs advertisers about who, where and when, but creative execution is how brands gain a competitive edge. | | |
howdy! | | | | | As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted. | | |
howdy! | | | | | A look at Digiday’s most popular WTF explainers in 2024. | | |
|
