At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, "Today will be different; it has to be." And while the upfront did include some return bits--"This is the third year we've been together," CNN host Anderson Cooper said to Conan O'Brien and Shaquille O'Neill. "Always fresh ideas...
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May 16, 2018
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VIDEO: Forget Upfronts and Demos: Media Buying Is Now All Data All the Time
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