The power of the creator economy and its hold on the advertising industry is on full display at the Cannes Lions International Festival of Creativity this year. Read today's Cannes Briefing. This year at Cannes, while TikTok is heavily focusing on business as usual, it still has to contend with whether or not it will exist in the U.S. for the long term. Uber Ads' head of advertising discusses navigating programmatic challenges and embracing AI advancements in this special episode of the Digiday Podcast recorded at Cannes Lions. Omnicom kept up its raft of announcements and partnerships during Cannes Lions this week. The latest move has the holding company’s social commerce specialist Flywheel getting certification from TikTok Shop. Other things to know about There are only ten spots left to join us for the Digiday Publisher Golf Outing, taking place on July 11 just outside NYC. Secure your pass to network with leaders from NBC Universal, Daily Mail, and more. Aggregated attribution insights are helping brands and advertisers improve decision-making and campaign effectiveness. Sponsored by Spectrum Reach. The advertising industry is already transforming just a few weeks into 2024 with more change to come. Experts see AI becoming more common and leading to new required skill sets. Sponsored by LiveRamp.
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The power of the creator economy and its hold on the advertising industry is on full display at the Cannes Lions International Festival of Creativity this year.
Brands that fail to allow their ads to wear in are unnecessarily investing budget in creating new ads when they could rely on proven winners that will connect with consumers.
Publishers’ first-party data are one part of a holistic signal strategy, the breadth of which includes advertiser first-party, publisher-provided and third-party vendor signals.
Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data.
Uber Ads’ head of advertising discusses navigating programmatic challenges and embracing AI advancements in a special episode of the Digiday Podcast recorded at Cannes Lions.
