Why CEOs don’t trust CMOs (and what CMOs must do about it) CMOs are the least-trusted C-Suite member. Find out why and what CMOs can do to rebuild this relationship.
ClickZ Daily: September 09, 2022 |
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| Good morning! How is your relationship with your CEO, CFO, or COO? Unfortunately, it may not be as good as you think. 86% of CEOs recognize the power of CMOs to influence the C-Suite, but only 32% of CEOs trust their CMO. There is a gulf in expectations and reality which CMOs must begin addressing immediately. Listen back to Series 1, Episode 4 of the ClickZ marketing masters podcast, and hear from former Taco Bell CMO Kip Knight on how CMOs can repair this broken relationship. |
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Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. |
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Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." Read more |
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| Case Study Benjamin Broomfield Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched in 2019), has continued to help Honda connect with gamers and other younger audience members. Accordingly, the Hondaverse would not have seen the improvements in familiarity, favorability, and consideration without its Twitch channel. Read more |
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| Leadership Greg Creed Know your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but about demonstrating that you know how to make money. They will never give you the key to the CEO office if you cannot demonstrate this capability. Read more |
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| Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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