Digital Shift Q3 2025: Thursday 17th July | 9am & 4pm BST
Register to join Econsultancy’s Digital Shift webinar hosted by industry expert Neil Perkin. This quarterly event highlights and discusses the key technology developments in digital marketing and ecommerce, including: Automation of advertising: With Mark Zuckerberg making some bold predictions about end-to-end automation of advertising, how will this likely play out? Evolving search: Is evolving search behaviour the canary in the digital marketing coalmine? We look at the latest developments in a rapidly-changing space. AI transformation challenges: As businesses across all sectors focus on AI transformation, what are the essential early lessons that are emerging? Sign up now to join this informative and insightful session. |
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Using Segmentation, Personas and Customer Journey Mapping
With consumer behaviour changing all the time, as well as new platforms creating myriad ways of interacting with customers, it is crucial for brands to understand the journeys they are taking.
This guide introduces the practices of segmentation, using personas, and customer journey mapping. It includes: How different types of customer segment can allow for more sophisticated content and messaging delivery. How personas of key customer segments be used to inform CX strategy, and what each persona must include. The different types of customer journey maps, and an examination of the key elements required to create a map that accurately reflects the customer journey. |
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Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
+44 20 7970 4322 |
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