After the first season of its HBO show, Axios hired three full-time employees to work on the series, helping to ensure reporters’ story pitches would work as TV segments.
| Axios has decided to do away with the established model for digital publishers’ video businesses. It is no longer producing editorial videos to distribute primarily on its site or platforms like YouTube and Facebook. Read more below. After the first season of its HBO show, Axios hired three full-time employees to work on the series, helping to ensure reporters’ story pitches would work as TV segments in its efforts to scrap its model for digital publishers’ video businesses. Agencies get a bad wrap for the shifty ways they make money from media trading, but advertisers have been doing the same for years. By accepting these unreasonable terms from advertisers, agencies are contributing to their own undoing. California’s Assembly Bill 5 has set the stage for an epic battle about the future of the gig economy. The 35-article limit imposed by the California law has some publishers considering ditching their West Coast freelancers, among other fixes. Email publishers like Morning Brew, The Hustle and TheSkimm have all established referral programs that entice subscribers to get their friends to signup to the newsletters. The programs now account for significant chunks of their email lists’ growth, offering everything from branded t-shirts and stickers to exclusive content to trips to visit the companies’ offices. Other things to know about Reserve your spot next to ASOS, Kraft Heinz, L'oréal and more to learn how brands are finding their purpose at the Digiday Brand Summit. The early rate ends today: Don’t miss your chance to secure our best offer on passes. "Addressable TV" has been little more than an industry buzzword for years. But with the latest advances in technology and automation, it may soon become truly scalable for the first time. Sponsored by Cadent. | | |
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howdy! | Sponsored by Kustomer | | Guide: Using digital messaging to give customer support the human touch | | Digital messaging is central to human communication, yet most customer support teams sound deeply inhuman on digital platforms. To connect with modern consumers, it's crucial to get conversational through text, email and social — but without getting invasive. Download the guide to learn how. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Digiday Research Report: The state of publisher-platform relations | | For publishers, managing their resource allocation and output on platforms has become a difficult game. Even as more publisher seek to make more money directly, whether through more subscriptions or direct-sold ads, many are still reliant on platforms to build audiences. | | |
| Sponsored by Bannerflow | | Survey: The future of in-house marketing | | Is in-house marketing the future, or is it overhyped? Take this survey and tell us how in-housing will develop in 2020. You'll get a free $5 Starbucks gift card on completion. | | |
howdy! | Sponsored by LiveRamp | | Webinar: How to grow revenue with first-party authentication | | New browser restrictions have made third-party cookies less accessible, but publishers now have new tools to track on-site behavior. Join the webinar to learn how to improve overall performance even as third-party cookies disappear. | | |
howdy! howdy! | The GDPR Impact | | The latest trend in ad tech fraud: Faking GDPR consent strings | | Publishers and vendors have been going back over their compliance strategies, and more audits are being undertaken to check is all as it should be. Some of these audits are highlighting dodgy practices, like fraudulent consent strings. |
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