Hi John,

We hope you are doing well this week!

Today we want to help you with one of the thorniest questions of major gift fundraising: When should you ask? What's the right timing for an ask?

We all struggle with this issue. And when we are unsure about timing, we tend to delay or postpone our asks - leaving gifts on the table.

We're answering this question with an easy strategy you can put to work right now. Here's how to find out the right time to ask your donor for a gift. This is how you honor your donor's pace - and follow her timeline, not yours.

Why Are You Waiting To Ask Your Donor for a Gift?

Try incorporating these strategies into your own work, and you will be able to find the donors who are ready to give. Then you can easily launch Ask Conversations with these donors - resulting in a flow of generous gifts into your organization or institution.

Kathryn Gamble and I discussed this topic on Facebook LIVE this week, and you can find that video here. Do join us at noon on Wednesdays for our Facebook Live talks!

Here's to many generous major gifts to your cause!

Thank you for all that you do in this tough time. The world needs your good energy and work!

Do have a happy summer weekend.

All our best,

PS:

Planning a capital campaign? Want to expand your major gift fundraising?

We can help. We’re teaching our clients how to have successful Ask Conversations with their donors – using Deeper Listening Skills and a Permission Approach to the Ask.

Our Fundraising by the Numbers format is helping our clients secure major gifts – right now. The donors are out there, and they want to support your work. Let us know if you'd like a strategy call with us!

INSIDERS

Our fabulous INSIDERS are getting a special treat next week - we're doing LIVE makeovers of their appeal letters. If you're an INSIDER, be sure to get your appeal letter to us so we can help you nail a successful ask!

TO UPDATE YOUR EMAIL PREFERENCES, please click this link.