| Top Story Why are there still so few voice case studies out there? Major brands including Domino’s Pizza, HBO, Diageo, Sephora, 1-800 Flowers, BBC and Nike have developed voice experiences for the Echo and Home, and in several cases won awards for them. Yet despite all of this, there is a surprising dearth of case studies available that talk about the results that these voice apps have yielded for brands. How much usage are they seeing? Have they yielded any revenue or brand lift, or brought in any new customers? |
User testing – an introduction for marketers (paywall) This short briefing gives an overview of user testing to help marketers understand the discipline. Questions tackled include: Why is user testing important? When is the right time to do user testing? How expensive is user testing? |
How are fake online reviews impacting the beauty industry? Following high-profile scandals, there’s been increasing scepticism about the validity of online beauty reviews. What can the industry do to sustain levels of trust, as well as combat the apparent decline? |
How can modern retailers drive long-term brand health? Lida's Aron Caplan gives us five increasingly important drivers of retail success. |
Four examples of Christmas shopper personas What can retailers do to set strategy at Christmas? Buyer or customer personas are a great tool to use, particularly during this key moment in the retail calendar. |
|
|
|
|
|
| Search Engine Optimisation (SEO) Best Practice Guide The value of proper SEO cannot be overestimated. Access our guide to discover everything you need to know about search engine optimisation, whether you work for an in-house client-side team, or for an agency. |
The Top 100 Digital Agencies 2019 Report Access your definitive listing of the most significant digital agency players within the UK as well as the industry’s rising stars. Plus, enjoy in-depth analysis and commentary on the state of the industry, including best practice interviews and insights with marketing and industry leaders. |
|
|
|
|
Join us at this year’s Econsultancy Live for a day of networking, debate and discussion around the key strategic issues facing the marketing profession. Designed for senior digital and marketing professionals, this event provides a unique opportunity to share experiences and gain valuable insights while building your network and meeting potential partners. Places are limited so if you'd like to attend, please request your place as soon as possible. |
|
|
|
|
Econsultancy London Wells Point, 79 Wells Street, London, W1T 3QN, UK +44 20 7970 4322 | | Econsultancy New York 205 Hudson Street, 7th Floor New York 10013, United States +1 212 971-0630 |
|
|
|
|
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
You are receiving this email to [email protected] as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse. Econsultancy is part of Xeim Limited, part of the Centaur Media plc group. Registered in England and Wales with number 5243851. Registered office at Wells Point, 79 Wells Street, London W1T 3QN. Copyright © 2019 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. |
|
|
|
| |
|