Thanks to a protracted rollout, Apple’s crackdown on in-app tracking has come into force more gradually than expected. This has tended to obscure the impact of the new restrictions. But after a first full quarter, it has become clearer that it will rattle, squeeze, and throttle the flow of ad dollars online. Read more below. Other things to know about | | |
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| | | | | It is Apple, not supply chain woes, that online advertising businesses seemed most concerned by going into the home stretch of 2021. | | |
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howdy! | | | | | Whether it’s rearranging your workload, getting out of the corporate world, or consulting an app for advice, there’s no quick fix to learning to say no. | | |
| | | | | In an ecosystem crowded with middleware, the focus is on bringing advertisers closer to the source (i.e., publishers and consumers). | | |
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howdy! | | | | | A handful of heads of investment at major media agencies say that despite a soft Q4 scatter market, there’s a sense 2022 will still be a strong year for TV and digital. | | |
| | | | | With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly. | | |
howdy! | | | | | The fifth ComplexCon featured many of the hallmarks of its pre-pandemic incarnations, and even the COVID-related changes did not diminish the event’s appeal for attendees, as documented in a video produced by Digiday. | | |
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| | | | | Mobile shopping is on the rise (again), this holiday season, and with shoppers checking off lists earlier than ever, marketers are hurrying to get incentives into mobile channels. | | |
howdy! | | | | | During their time as an accessibility and sensitivity designer in gaming, Joanna Blackhart has seen the best and worst sides of the industry. | | |
howdy! | | | | | Group Nine’s direct-to-consumer ad product sends brand-sponsored and editorially-curated items to sweepstakes winners. It’s created 19 boxes, bringing in seven-figure revenue. | | |
| | | | | This year’s upfront deals only took effect a month ago, but conversations about next year’s upfront cycle have already started up, Kelleher said in the latest Digiday Podcast episode. |
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