Also: Publishers give their AI chatbots a personality As some push back on inclusive marketing, startups with more to lose sound off.
| As some push back on inclusive marketing, startups with more to lose sound off. Additional coverage: BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products. But others are prioritizing utility over entertainment. Months after debuting its generative AI engine Firefly, Adobe — with updates announced yesterday — is hoping to drive more adoption across a range of users, from marketers to everyday enthusiasts. Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars. U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.” Our most-read story this week: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale. Digiday will be at Cannes Lions 2023 this year. Don’t miss our on-the-ground coverage — sign up for our daily briefing, which will be sent throughout the event, from June 19-24. See you there! Other things to know about The buying and selling of ad inventory are ever-evolving processes, and the companies offering these marketplaces are also changing. Produced in partnership with Marketecture. As programmatic reshapes the TV upfronts, broadcasters must secure the right tools to succeed with this new method of TV ad buying to overcome viewership fragmentation, disparate data sources and a proliferation of tech partners. Sponsored by Unruly. Download this new guide to learn why — and how — ad buyers and publishers are pursuing responsible media outcomes. Sponsored by PubMatic. | | |
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