California’s AG suggests Do Not Track’s global successor would allow people to opt out of their data being sold under the state’s privacy law.
| From retail brands to small publishers, a flurry of companies have been calling privacy lawyer Dominique Shelton Leipzig about a recent tweet from the California Attorney General. The tweet discussed a new global privacy opt-out tool called Global Privacy Control, the successor to Do Not Track. And it has some in the the media and ad industry scrambling to understand its implications for complying with the California Consumer Privacy Act (CCPA). Read more below. California's AG suggests Do Not Track's global successor would allow people to opt out of their data being sold under the state's privacy law. For Digiday+ members, Mediabrands CEO Daryl Lee offered his thoughts on media and creative agency relationships, ethics and the digital platforms and the roles and uses of data. As smart TVs' share of video viewership has grown, so has their prominence in the connected TV distribution and ad markets. Here’s a primer to bring you up to speed on what Apple's SKADNetwork is, how it will work and what to watch out for as the due date gets closer. As more companies hire talent based anywhere, the impact it will have on salaries traditionally tied to a specific location is a moving target. With Taboola on a mission to raise over $500 million via its SPAC, publishers worry about the potential over-reliance on one platform for digital ad revenue. Bustle Digital Group is priming its newsletter strategy to win a space in readers' inboxes and sell that audience to advertisers. After traffic fell by nearly 50% and ad spending disappeared completely, Thrillist refocused its coverage around entertainment and 'local-adjacent' content. Other things to know about From harnessing audience data to establishing trust, we’ll go deep on what’s ahead for publishers in 2021 and beyond at the Digiday Publishing Summit Worldwide LIVE. See what else we’ll be covering and secure your spot today. According to a new study, only 9 percent of brands and retailers are confident that their fraud prevention strategies are very effective. Read the full report here. Sponsored by sticky.io and Kount. New research shows that in-housing flourished in 2020, as the pandemic accelerated the need for marketing teams to achieve greater efficiency, collaboration and control over brand messaging. Sponsored by Bannerflow. | | |
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howdy! howdy! | Sponsored by sticky.io & Kount | | Brands, retailers and agencies are fighting an e-commerce fraud increase | | As 40 percent of e-commerce merchants reported an increase in chargeback fraud since the beginning of 2020, the timing for brands, retailers and agencies to respond is critical. In this new infographic, explore highlighted findings from a new survey, and then dive deeper into the research by downloading the complete report. | | |
howdy! | Sponsored by Celtra | | Virtual event: How immersive ad experiences are driving campaign success | | For publishers and advertisers, immersive on-site experiences are cutting through the noise. Tactics that fully compliment site content while at the same time breaking through the barrier of banner blindness are in high demand. Join Nikki Gertner, senior product marketing manager at Celtra, on March 16, at 1 p.m. ET, for a deep-dive into rich media, animation, video, site skins and more. | | |
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