Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. He outlines his rationale for such a shift.
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
Where are the top metro areas for creatives to find exciting work without having to pinch pennies? Find out, and then browse our roundup of current job openings.
Top executives might clam up for any number of reasons: Maybe they fear bearing bad news, or established practices leave messaging to someone else. Try making these pivotal adjustments.
Communicators know they must research their audience and for PR pros that means digging into the journalists that cover their niche. Here’s how to build a useful media list.
The Chinese tech company says it has been unfairly targeted by U.S. authorities. Top players such as Google have backed away. Now, Huawei is making its case with pressers and op-eds.
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend.
Making your agency turn a profit requires knowing what you are good at, and what jobs you should send to someone else. Here’s how to know when to say “no.”
