Why a pandemic is the perfect time to launch a new product? King Kong's founder, Sabri Suby provides insights and advice for those working on the strategy and campaign for the launch of a product or service during the COVID-19 pandemic.
ClickZ Daily: May 15, 2020 |
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| Happy Friday! Today we have King Kong’s founder, Sabri Suby providing insights and advice for those working on the strategy and campaign for the launch of a product or service during the COVID-19 pandemic. “We don’t know whether that’s going to happen in four weeks or four months or four years, but one thing we know for certain is that it is going to blow over. And when it finally does, it’ll pay to have pushed your products hard during the tough times,” says Sabri. Also, Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. She writes: Historically, OTT brands excel in social media marketing by using their original content as the centerpiece of their ads. While many are consuming content on social channels, OTT brands can utilize this unique content to persuade users to tune into their offering. |
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Digital Marketing Sabri Suby King Kong's founder, Sabri Suby provides insights and advice for those working on the strategy and campaign for the launch of a product or service during the COVID-19 pandemic. |
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Content Marketing Ting Zheng Ting Zheng, Social Account Lead at PMG, explores the rise in OTT during COVID-19, and how social media can help impact adoption. Read more |
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| Digital Marketing Daniella Harkins 2020 will be a transitional year for DTC brands as they get accustomed to the impact of COVID-19, measuring traditional ad metrics and incorporate them into existing digital operations. Daniella Harkins, GM at LiveRamp, discusses the major trends we can expect from DTC in the next decade. Read more |
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| Data-Driven Marketing Ashley Schweigert Most companies have been impacted by the coronavirus pandemic. Making decisions from a marketing standpoint may not be easy for those who once relied on data or traditional means for gathering leads. Now is the time to prepare yourself for how marketing will look after the coronavirus, and how you can prepare for change. Read more |
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| Digital Advertising Lana Busignani Lana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on strategies to employ, in order to maintain or increase visibility and market share. Read more |
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| Digital Marketing Louis Jonckheere Louis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age of hectic growth and returning stability to enterprises - allowing them to safely climb their industry ranks. Read more |
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