In short. 90% of decision makers will never answer a cold call because the salesperson attempting to sell to them cannot sell and / or the decision-maker lacks the capacity to appreciate the value being sold. Beware snake oil solutions to improving sales. Recently I saw the seemingly frightening Social Selling Labs statistic that recently caught my attention. "90% of decision makers never answer a cold call." Social Selling Labs is obviously selling their Social Selling Training. If you buy their social selling training, your emails and cold calls will yield fruit, right? Perhaps | 