By now most of us are probably up-to-date with Instagram's latest feature, Reels, the snippet-length videos that are just a straight-up rip-off of TikTok. Now, needless to say, in the days since Reels was launched, influencers and IG stars have already begun to make the most of the new feature, seamlessly integrating it into their on-brand content. We finally understand why this concept is so addicting.
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