| Hi! Welcome to the Advertising and Media Insider newsletter. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you're new to this email, sign up for your own here. Send me tips or feedback at [email protected]. Before I get into the past week's news, a plug: We're publishingBusiness Insider's inaugural list of rising stars of brand marketing. Learn more and submit your ideas by Feb. 28 here and feel free to email me with any questions. Now, onto the news. As the Democratic presidential primary race heats up, Mike Bloomberg is doing everything in his power to catch up to his rivals. Among those efforts is Hawkfish, his 270-person digital agency headed by former Facebook CMO Gary Briggs, as my colleagues Patrick Coffee and Lauren Johnson reported. Bloomberg has already spent $400 million on political advertising. Inside the secretive agency that popped up to help manage all that money, which is run by Facebook's former CMO We also published a list of Hawkfish's key executives, a who's who from the worlds of politics, advertising, and technology. Meet the key people who are leading Mike Bloomberg's digital campaign to topple Donald Trump We've been covering Bloomberg's ad campaign and strategy closely. Here are some other stories to check out: Mike Bloomberg's campaign has tapped former network executives with ties to late night comedians and professional athletes to drum up support in pop culture Mike Bloomberg is hiring from places like Facebook, Snapchat, and Viacom as he throws unlimited money at his campaign
Mike Bloomberg is courting black advertising pros as he faces accusations of racism Meanwhile, my colleague Ashley Rodriguez talked to Netflix employees about its internal "postmortem" emails, how they work in practice and what insiders really think about them. Netflix insiders share how they feel about its internal 'postmortem' emails that detail why employees were fired to their coworkers And lastly, if you've been noticing a lot more ads on Google Maps than before, you're not alone. Google has been trying to capitalize on the growth in people searching for shops, restaurants and other places while using Google Maps with advertising. Google Maps has been ramping up advertising in the app, and already has brands including Dunkin' and Walgreens buying in Here are other great stories from advertising and media. (Not a subscriber to BI Prime? Click here to become one.) 2 top executives have just left millennial media company TheSkimm as it looks for its next phase of growth
Their roles were key to the company's plans as it focuses on launching subscription products that it think its audience will pay for. One of advertising's most powerful female executives is leaving ad agency giant WPP. Read CEO Mark Read's memo on the move.
Insiders saw the news of Wunderman Thompson's Tamara Ingram leaving as a sign of the decline of JWT, the world's oldest advertising agency. A startup that helped brands like Hershey's and Petco make shoppable videos is now becoming an e-commerce platform and saying it can help them drive more sales
MikMak is pitching new software that it says measures e-commerce sales based on channels, location, and influencers. Privacy is going to kill advertising as we know it, putting publishers at risk and strengthening Facebook and Google. Here's what's at stake for each player.
The privacy era will probably benefit consumers, but it will require marketers and publishers to fundamentally change how they operate. Burger King's marketing boss reveals how showing a nasty-looking moldy Whopper in ads could actually pay off big time
Burger King wanted to spotlight its own products and business with "Moldy Whopper," said Fernando Machado, its global CMO. The 21 most influential digital creators based in New York who rule Instagram, YouTube, and other social-media platforms
These New York-based influencers run successful digital businesses and have the most creative content and the biggest impact across social media. How to get a job at PR giant Edelman and what to expect if you land an interview, according to the company's recruiters
Recruiters at the world's biggest private public relations firm said they put a heavy emphasis on using LinkedIn and interviews in hiring. TikTok star Charli D'Amelio gave Dunkin' 294 million free video impressions in under 2 months and got her own cold-brew tap as a thank-you
Brands are taking over TikTok, making appearances in both organic (unpaid) videos and sponsored posts created by influencer marketers. Many public relations pros at giant brands like Coke started out at agencies. These industry leaders and top recruiters shared tips on how to make the switch.
Many believe in-house work will bring better work-life balance, but it's not always easy to make the switch. | 