AI-driven advertising has been yet another unsurprising theme this quarter for major ad platforms and AI providers. In an environment where some brands either face pressure or choose to eliminate or pull back on their diversity, social or sustainability efforts — how can media agencies continue to navigate the space with clients? More in this Digiday+ Media Buying Briefing. It may be early days, but HR teams at major companies are getting more confident with how generative AI can assist them with tasks. ICYMI our most-read story from July:After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome Other things to know about Today is your last chance to secure the best rate on passes for the upcoming Digiday Media Buying Summit in Palm Springs, taking place October 15-17. Don't miss this chance to connect one-on-one with leaders from Canvas, OMD and many more. Modern TV advertising is all about convergent TV — a blend of linear, cable, streaming and online video — but DSPs often can’t access linear inventory. Sponsored by Tatari. In this new Q&A, PCH Media and Experian experts discuss why data providers are joining forces to help brands build effective marketing strategies. Sponsored by Publishers Clearing House Media.
How people watch content changes when streaming solo versus as a family or within another community dynamic, giving advertisers numerous opportunities to engage viewers.
In an environment where some brands either face pressure or choose to eliminate or pull back on their diversity, social or sustainability efforts – how can media agencies continue to navigate the space with clients?
Less than 20% of bid requests on the open market have a single ID attached. So, whether cookies are deprecated or not, multi-ID strategies are crucial.
Brands are developing deep understandings of evolving consumer behaviors to create experiences that genuinely engage audiences. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars.
Nearly 600 companies spent more than $107 million on AI-related ads in the first half of 2024, according to Media Radar data, a huge increase over the same period in 2023.
