[Whitepaper] PR Attribution 101™

Hello!
Without the ability to measure the bottom line impact of PR, communicators only know the amount and scale of media coverage they are getting about their brand. For communications professionals to continue to have a seat at the table and get the credit they deserve, they need to know how earned, owned and newswire content drives actual business outcomes.

Truly understanding the customer journey from PR through to an engagement with a brand has been a tough challenge to address.

Until now.