Navigating the Amazon Ecosystem Amazon's media business has evolved and grown at breakneck speed, and whether it's a new UI or unveiling different ad types, the only thing that stays the same with Amazon is that it's constantly changing. By sharing experiences, lessons learned, and best practices from across PMG's team of Amazon advertisers, we've provided a roadmap for marketers on how to work their way through the labyrinth of Amazon's advertising services - from headline search ads to brand stores' best practices, tips for the holiday season, and the specifics on Amazon's attribution windows and API integration. ...Read More |
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