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Status Quo in Sales: To Challenge or Not to Challenge?

Different moments in sales demand different messages. In this eBook you'll get a rundown of research designed to help you match your sales message to the buying moment.

The findings will help your sales team tell the most effective story for the following key sales situations:

• Convince your prospect to change
• Convince executive decision-makers to decide now instead of defer
• Retain your top customers and fend off the competition
• Get your customers to pay more for your solutions
• Convince customers to migrate to upgraded solutions and services
• Establish clear differentiation