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Whisper Is Growing Its Audience and Ad Business, but Challenges Loom The anonymous app is speaking louder to marketers By Marty Swant While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board.
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Netflix Found a Slightly Creepy but Clever Way to Reach Viewers Who Use Ad Blockers Will the stunt get other brands on board? By Lauren Johnson Netflix knows that you use an ad blocker, but it wants to serve ads to you regardless. To promote the third season of Black Mirror—a dark British fiction show that explores how technology often goes ...
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads Brands like Hilton are testing it out By Lauren Johnson In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can ...
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Each Facebook User Is Currently Worth $14 in Annual Ad Revenue, According to New Report Plus, more stats on the social giant By Christopher Heine Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it found that users on ...
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Ubisoft Wants Gamers to Learn What Data a Hacker Can Steal From Their Selfies 'Watch Dogs 2' effort leans on AI By Christopher Heine People tend to think the world of data capture—as it pertains to their online activity—is limited to web clicks. It is not at all, and Ubisoft wants you to understand that as the gaming company promotes ...
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Big Brands Are Already Targeting Their Competitors With Apple Search Ads Domino's, Amazon push for app downloads By Lauren Johnson When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and iPads.
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Slack Welcomes Microsoft to Messaging With Full-Page Letter That Echoes Apple's Famous 'Seriously' Ad Ahead of Microsoft's event By Kristina Monllos Slack founders are taking marketing lessons from Steve Jobs.
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