| Lucia Moses As the heat turns up on Facebook for data breaches, the spread of misinformation and Russian meddling in the election, some say YouTube has been overlooked. |
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| Tim Peterson Brands' high agency fees often mean there’s less money to put toward content production, a digital studio exec said. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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| Max Willens Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. |
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| Max Willens The morning show is looking to grow direct connections and commerce revenue. |
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| Sponsored Content Bazaarvoice It may seem obvious: Marketers need to pinpoint which of their marketing efforts actually worked. It's called "attribution," and it's much tougher than you'd think. We surveyed 200 marketing pros and interviewed experts, exploring how today's marketers are approaching attribution - and where they're falling short. Sponsored by Bazaarvoice. |
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| Sponsored Content IBM Watson Marketing While AI can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. We'll dive into some of the misperceptions at the heart of these anxieties through the anonymous confessions of several marketers. Sponsored by IBM Watson Marketing |
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