Which housing stats can you trust? The real estate market changes daily, and the housing data you're looking at today may not be relevant tomorrow. Hear how two real estate pros have developed specific strategies around applying industry research to their business and sharing actionable data with their customers. They say the best data you can find lies within a tool you likely use every day. Listen to "Drive With NAR." Full Story: REALTOR® Magazine (12/4)
Google Business Profile Checklist for Real Estate In the US, there are 3 million real estate agents. To shine online, use Google! Our Checklist helps boost your Google Business profile. Take charge of your online presence and attract more clients. Get your free checklist today and harness the power of your Google Business profile. Download Now
Is it time to consider an "emographic" strategy? Employing "emography," which combines advanced behavioral and neuroscientific research, brands can dig deeper into demographic and psychographic insights "to understand with more granularity what makes people tick," writes Anywhere Real Estate Chief Marketing Officer Esther-Mireya Tejeda. For example, Domino's created its pizza tracker to address consumer anxieties while awaiting orders and Noom uses emography to recognize significant "emotional motivators behind unhealthy eating habits" and create "a new spin on dieting." Full Story: Adweek (12/1)
Arrived offers new fund for single-family rental space Arrived, a Jeff Bezos-backed company that operates a fractional real estate investing platform, is helping investors gain exposure to single-family rentals through its new Single Family Residential Fund. Arrived CEO Ryan Frazier has pointed to persistent housing demand and historically robust returns as reasons for having confidence in the single-family market. Full Story: Benzinga (11/29)
Podcast: The math behind buying vs. renting a home Many millennials considering home purchases are grappling with elevated costs as a result of housing prices as well as mortgage rates, which have risen sharply compared with a few years ago. This podcast examines the forces keeping prices high as well as the case for continuing to rent. Full Story: The New York Times (12/1)
U.S. slowdown looms as consumer spending falls Indicators of a long-anticipated U.S. economic slowdown have emerged, with signs of reduced consumer spending, lower holiday shopping figures and warnings from major retailers. As the job market cools and wages stall, experts believe the economy is set to face additional challenges in 2024, affecting GDP growth and inflation rates. Full Story: Bloomberg (12/1)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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