Dear Voornaam,

Where should you stick your content? I have a new answer to that question. 

If you are not subscribed to my weekly LinkedIn Newsletter you are missing out on some great stuff. Each week I publish exclusive content on that platform. You can become a part of that by clicking the link below:

Click here to Subscribe to Inside BS News

I’ve received many questions about why I offer separate and exclusive content on LinkedIn so I thought I would share a few of them with you:

Why LinkedIn?

Three Reasons:

Visibility: Email is great but I can only get about 33%-50% of the people I meet to open an email. While those rates are higher than average, many more people open my LinkedIn Newsletter. In addition, I also have higher visibility with a more diverse audience on LinkedIn as the people who subscribe will see the headline and preview text in their feed. 

Credibility: People who want to work with me will check me out on LinkedIn. All my newsletters are aggregated there. They are exposed to a “body of work” immediately and I become an expert in their eyes.

Differentiation: I write well. It sets me apart from other people who do what I do.

Why Exclusive Content on LinkedIn?

I publish unique content - an article I do not repurpose - on LinkedIn because I want you, my client and referral source, to cross over and subscribe there too. By publishing unique content there and here, you get the best I have to offer in two places.

Does it Work?

This is tough to answer. I’ve been doing it for six weeks and I have 1,000+ subscribers. For comparative purposes, when I started my weekly email newsletter in 2008, it took me one year to attract 1,000 subscribers. That said, the proof will be in the engagement and dollars I receive as a result.

Today’s action item for you:

Stick it on LinkedIn - your content that is. Start a LinkedIn Newsletter. If you need help, call me.

Don’t Forget to Subscribe - Click Here Now

Warm regards,

 

Dave Lorenzo

The Godfather of Growth

 

Dave Lorenzo earned the nickname The Godfather of Growth because he helps people make offers their clients can't refuse. Also, he does favors. Most of the time, those favors result in more money in your pocket.

 

You’re receiving this email message because I value our relationship and I want to stay in touch. I only send one email each week and I respect your privacy. If you unsubscribe, I will never be able to email you again. 

 

You can reach me by calling: (888) 444-5150