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When will Agentforce make its mark on Salesforce earnings?

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Feb 28, 2025

“Water, water everywhere and not a drop to drink.” That’s the lament of the title character in Samuel Coleridge’s poem, “The Rime of the Ancient Mariner.” In it, the old dude finds himself adrift in the ocean and surrounded by unpotable salt water.

Marketers could make the same complaint about gen AI. It’s everywhere in the organization, but few are getting trained to use it. What’s a marketing maven to do? You do it yourself, of course. Our story has all the resources you need to DIY your AI education, including free courses from Harvard and MIT.

Also, we’re a month away from The MarTech Conference. Check out the agenda and get your free pass to this virtual event. You won’t find a better program for the price.

Constantine von Hoffman
Managing Editor

Salesforce

When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

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Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

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Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms. NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

“A data-driven automated email nurturing strategy lets B2B organizations transform their sales funnels by improving efficiency, increasing engagement and driving conversions. By designing workflows with clear enrollment criteria, behavior-driven triggers and personalized messaging, you can create a seamless pipeline from lead generation to final sale.” – Brianna Miller in How data-driven email nurturing transforms the B2B sales funnel. “There are more than 14,000 martech tools on the market. While the tools get a lot of attention, the data does all the work. Without quality data, the tools just deliver junk. Feed them bad data, and they deliver more junk. Now imagine AI agents with access to bad data and little human oversight. Does this sound fun? No, it does not.” – Mike Pastore in When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year.