Where to focus your energy as home sales keep sliding

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3 showing dilemmas: Illegal, unethical or just plain rude? | Where to focus your energy as home sales keep sliding | When 'firing' a difficult client is the right move

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November 21, 2022

Top News

3 showing dilemmas: Illegal, unethical or just plain rude? Test yourself on these common scenarios when you're taking buyers on home tours. Full Story: REALTOR® Magazine (11/18)

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Best Practices in Sales & Marketing

Where to focus your energy as home sales keep sliding Remember that the market isn't as bad as it may seem, and you can build your skills during a housing downturn. Full Story: REALTOR® Magazine (11/21)

When 'firing' a difficult client is the right move Agents share details of when and how they decided to part ways with difficult clients, including stories of unreasonable requests and sexually suggestive emails from a married client. Full Story: The Wall Street Journal (11/16), The Real Deal (11/20)

Marketers in conundrum about Twitter Twitter has been a favorite for many marketers, but although its recent turmoil is leading some to question their presence there, the lack of competitors means some are staying put. R/GA's Chapin Clark notes, "For all the people posting about going to Mastodon ... it lacks the edge of Twitter," and advertising consultant Cindy Gallop says an alternative is needed, adding, "Who better than [the ad industry] to think about ways of building that social platform that make it enormously beneficial for advertising." Full Story: The Drum (free registration) (11/18)

Keep up with your changing market Companies can make sure they change with the market using three strategies, writes Jaxon Parrott, managing partner at public relations firm AuthorityTech. Dig deep to gain knowledge of a specific market, keep centered on goals and continuously test marketing campaigns, Parrott writes. Full Story: Entrepreneur (11/17)

Real Estate Trends

6 ways to transform a home's dated exterior Find more ways to spruce up a property's curb appeal besides painting the front door or adding landscaping. Full Story: REALTOR® Magazine/Styled, Staged & Sold (11/14)

Canadian mortgage lenders offer help to ARM borrowers Toronto-Dominion Bank and Canadian Imperial Bank of Commerce are letting borrowers roll rising interest costs into their home loans' principal. Borrowers of adjustable-rate mortgages are at risk of missing payments due to rising costs. Full Story: The Globe and Mail (Toronto) (tiered subscription model) (11/21)

Slowdown for homebuilders explained After years of robust demand for new homes, homebuilders are facing a cyclical trough amid rising interest rates and inflation. Full Story: Forbes (tiered subscription model) (11/20)

Fair & Equitable Housing

Income requirements surge for home buyers A Redfin analysis finds that home buyers currently must possess an average annual income of $107,281 to afford the median US mortgage payment, a significant increase from $73,668 a year ago. In cities such as San Francisco and Seattle, an income of at least $200,000 is required. Full Story: CNBC (11/20)

Legislation & Regulation

What will the Fed minutes mean for the market? All eyes will be on the Federal Reserve this week, with the central bank slated to release minutes from its November meeting on Wednesday, potentially shaping market expectations and offering insight into policymakers' thinking. Full Story: Yahoo (11/20)

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