🎛️ Where is B2B marketing headed in 2024

Efficiency is a great thing. Who doesn’t like executing faster and using fewer resources? However, efficiency isn’t everything. Mark Ogne says this year B2B marketers need to focus on efficacy. The time is now for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. And he tells you how to do that.

Also, don’t forget that registration is now open for The MarTech Conference, which will be held online March 19 and 20. It’s free to attend and will include a keynote presentation by Talisha Padgett, general manager of martech platforms and AI at Microsoft. The full agenda comes out next month.

Constantine von Hoffman
Managing Editor

B2B marketing

From efficiency to efficacy: 2024’s B2B marketing revolution

2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea.

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On the hunt for something new? Check out who's hiring in martech this week.

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Email marketing

Are you ready for 2024's email deliverability changes?

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Performance marketing

How to find innovative ideas to fuel your marketing decisions

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Free online event

Discover cutting-edge solutions without leaving your desk

Join thousands of marketers online, March 19-20, at The MarTech Conference! Together, you’ll discover solutions and strategies that can help you drive awareness, loyalty, conversions, and revenue.

Grab your free pass

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