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Where email testing goes wrong, and how to switch to objective-led testing for long-term gain
A/B tests can give you fast, helpful information that can help you boost results from an individual campaign. But that’s where too many marketers stop. Read more.

Planning Email Marketing: Take the Microlearning course.
 
MoneySuperMarket on personalisation: We want to deliver something useful in our CX
Engagement click-through has increased from 20% during 2016-2018 to 39% in 2019 with CRM revenue also up 30% this year, indicating that customers are reacting positively. Read more.

Personalisation: Read the Best Practice Guide.
 
A day in the life of… Andrew Missingham, co-founder of creative management consultancy B+A
B+A’s trademarked product, Culture Divided, allows business leaders to understand and nurture their internal culture, a subject on which Missingham is a regular commentator. Read more.
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We're excited to announce that the brand-new version of our most popular online course, Fast Track to Digital Marketing is now available to all Econsultancy subscribers. Get up-to-speed with all things digital. Over 12 engaging video modules, Fast Track provides you with the latest knowledge, insight and best practice on all the core digital disciplines. Learn more about the course and subscribe to access it now.
Learn more
 
 
Featured Reports
How Marketers Learn
This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
 
Digital Transformation Monthly – July 2019
This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
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Econsultancy
 
Since August last year, Google has rolled out three major core algorithm updates which all focused on expertise, authority and trust (E-A-T) – these are known as the Medic Update, March 2019 Core Update and June 2019 Core Update. In this article, we explain what each one means and what lessons marketers should take away from them.
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Training
Digital Leadership
London, August 28
Fast Track Agile Digital Project Management
London, August 28
Fast Track Influencer Marketing
London, September 10
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