DAILY SCOOP
Meta amps up VR push, the rising cost of commuting and how Americans spend time on their smartphones
Also: Mark Cuban’s pharma company relies on word-of-mouth marketing.
MEDIA RELATIONS
When a mid-tier media outlet might be better than a top-tier placement
And how to get placements in these smaller outlets.
PR
5 tips to creating a strategic plan that will wow your business leaders
Create a plan that will keep you on track and boost your credibility with business leaders.
PR DAILY AWARDS
Ragan celebrates its Top Women in Communications honorees for 2022 in NYC
CASE STUDIES
Dad jokes and ‘sectional positions’: How social media is helping update a legacy brand
Social listening and a willingness to experiment leads Havertys social campaigns.
SpaceX fires employees who criticized Musk, USA Today responds to reporter dishonesty and top social platforms for small businesses
Also: Ryanair achieves relatability, humor on TikTok.
WELLNESS
Learning to let go of work while navigating a first-time pregnancy
There isn’t a clear map to follow for balancing your career and your pregnancy. So make your own.
THE FRIDAY REPORTER
Knowing your audience: Tips from Caught Looking's Bryant Adams
And a whole lot of baseball.
How to write a press release journalists will actually care about
The press release isn't dead. It's just changing.
How to get media attention for your ESG report
Once you’ve finished the report, your work is just beginning.
Introducing PR Daily’s new editorial team
Incoming leaders seek to bring new ideas, different perspectives, and an enhanced commitment to collaborate with you – the industry pros in the trenches.
ExxonMobil responds to Biden, Kraken CEO ignites ‘culture war’ and the gap between journalists and the public
Also: Stanley Tucci partners with San Pellegrino to invite Americans to relax like an Italian.
The pandemic isn't over. Here's how PR agencies can help guide clients.
Seven tips for building resiliency for an uncertain future.
How to best manage your communications contractors
Is it better to centralize your pool of communications contractors or allow each manager to hire their own agencies and freelancers?
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