|
| |
|
|
When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better Trick shots in the trailer By David Gianatasio Jordan Spieth knows when to come in from the rain.
Read more » |
|
| |
|
| |
|
| |
|
Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds' Lessons from Hollywood for marketers and brands By Jason Zada It's a confusing time in the advertising industry. Currently, most agencies are treading water and at an impasse as to what the future holds. As an industry, we are deeply entrenched in an obsolete way of ...
Read more » |
|
Forevermark Highlights African Communities in New Spots for Conflict-Free Diamonds Launches content partnership with AFAR By Christine Birkner Over the last decade, the Western world learned about the dark side of the diamond industry: so-called conflict, or blood, diamonds produced in Africa that were illegally traded to fund conflict in war-torn areas, or ...
Read more » |
|
NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra Videos will run on social pages and Vox Media properties By Jason Lynch NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first major partnership, ...
Read more » |
|
| |
|
Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank It's almost like it wasn't virtual By David Kiefaber Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I'd ...
Read more » |
|
Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5 In its VR video game By Katie Richards Absolut is looking to connect with a very specific group of consumers in its latest campaign, and it's not your everyday vodka drinker. Instead, the brand is searching for early adopters of technology who also ...
Read more » |
|
MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles Media business pegged around $50 million By Noreen O'Leary MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.
Read more » |
|
| |
|
