Like many American Jews, Josh was transformed by Oct. 7. He felt newly and deeply connected to Israel — but he’s never been there, so the connection felt abstract. He did not have a cousin or a friend or a memory to tie him to a particular slice of the story.
Then, last fall, he heard about an Israeli jewelry designer donating part of her proceeds to the survivors from Nir Oz. He bought rings for himself and his daughter — hers is an owl, his a wolf, with blue and white crystals — and he started focusing his attention on Nir Oz, learning what he could about those who were killed and kidnapped. Including Sasha Troufanov.
It was months later that Josh saw an Instagram post showing people taking 3 p.m. coffee breaks in honor of Troufanov, and it just clicked for him.
“I was like, ‘I drink coffee every day at 2 p.m., I’ll switch it to 3, it will be a nice reminder,’” he explained. “It’s faded a little bit. It’s faded in our minds about the actual people. We get caught up in ‘we have a right to live in the land, we have a right to live in peace’ and it doesn’t connect you to the real reality and fear that people have that someone’s going to come over the hill. That’s what this does.”
There have been other campaigns like #coffee4sasha aimed at giving people a sense of personal connection to the hostages. Yoga lovers around the world synched their practices on the 40th birthday of yogi Carmel Gat and in her memory after she was one of six hostages found murdered in a Hamas tunnel on Aug. 30. I carried a card with the face of Uriel Baruch for months, said kaddish for him when he was declared dead, and made his and other hostages’ favorite cookies on Purim.
Josh has no idea how many other people do the 3 o’clock coffees, but he likes the idea that he’s not the only one. It’s similar to how he feels about fasting on Yom Kippur or avoiding bread on Passover; he does these things to feel connected communally.
“I don’t need to be in a special Facebook group for 3 o’clock coffee with Sasha,” he told me. “I know there are people doing it and so I’m connected to them, and I wanted to connect with him.
“It’s that ritual, and trying to take the time on a daily basis — the way people do with prayer, the way people do with other things — you’re trying to step outside yourself,” Josh continued. “None of us can be expected to not go on with our lives. We’re all supposed to be moving on; we have jobs, we’re not supposed to not have fun. But certainly in the hustle and bustle of that, I think it’s important to remember.”
I think so, too. It’s almost 3 p.m. now. I might make mine decaf.