Plus, get the picture about an all-too-common email mistake
| Welcome to another day in the never-ending journey to get to know your customers better! Itâs one of the most exciting things marketers do because a sharp new insight can lead to real growth. Today, contributor Jay Mandel revisits a key part of the process â segmentation. After all, how you slice and dice your audience is based on your valuable experience with customers. But there can also be presumptions holding your business back from its next big breakthrough. And also today, contributor Ryan Phelan tells us about a big mistake in email campaigns that gets his blood boiling. Iâm sure many of you agree! Chris Wood
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| Marketing management | | | Embrace values-driven segmentation and remain authentic in the face of social and political complexities. | | |
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| Email marketing | | | Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead. | | |
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| Marketing technology | | | Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them. | | |
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| Content marketing | | | Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility. | | |
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| Marketing artificial intelligence (AI) | | | See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations. | | |
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| B2B marketing | | | There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, âItâs complicated.â | | |
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| MarTech webinar | | | Donât miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins. | | |
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| Marketing technology | | | Two surveys show data is very much on the mind of marketers when they think about their martech stack. | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Googleâs third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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