What you should never post on social media Many real estate pros strive to be authentic on social media, but where is the line in the sand? What you say about your clients, your listings and yourself could reveal information to bad actors who may be looking online for an easy target. Listen to "Drive With NAR" to learn how one home sale fell apart over a social post. Full Story: REALTOR® Magazine (12/18)
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Best Practices in Sales & Marketing
Perspectives differ on complexities of gentrification Often a controversial topic in real estate and urban development, gentrification refers to the transformation of a neighborhood or community as new residents—who are typically more affluent—move in. This often leads to changes in the character and socioeconomic makeup of the area. Here are eight things to consider. Full Story: REALTOR® Magazine/The Lounge (12/15)
Brands turn from interruption to integration Cultural integration looks like the path to success for many brands, as customers shift their habits and become more resistant to traditional ads that interrupt their engagement with media. Experts say that companies must listen to consumers and develop agile response strategies, giving up attempts to control the conversation, to successfully make the change. Full Story: Digiday (tiered subscription model) (1/3)
Housing market remains major cog for broader economy The combination of high home prices and elevated mortgage rates has not only strained the housing market, a vital component of the American economy, but it also has affected sectors such as home improvement and storage as existing home sales flounder. Full Story: The New York Times (1/1)
Business Wellness
How to help agents work through burnout It's more than having a bad week or feeling exhausted at the end of each day. "Burnout is a sense of chronic cynicism or frustration," says Paula Davis, founder of the Stress & Resilience Institute, and it can lead to poor quality of life, poor performance and depression. Know the signs and what to do. Full Story: REALTOR® Magazine (12/20)
Conflicted about conflict? Here's how to manage it well When team diversity transforms into conflict, don't be so quick to alleviate it, leadership expert David Burkus writes, because it can "help identify blind spots, explore different solutions, and find innovative ways to deliver on objectives." Dig deep to determine the root cause, then choose the markers of a successful solution, says Burkus, who offers more steps to good conflict management. Full Story: David Burkus (1/2)
Fair & Equitable Housing
Affordability, climate goals align when it comes to housing In 2020, Nebraska passed a law to address its housing shortage by requiring municipalities to allow affordable housing in areas previously designated for single-family homes, indirectly contributing to climate goals by promoting more energy-efficient housing. While the law doesn't explicitly mention climate change or greenhouse gas emissions, its push for high-density, affordable housing aligns with climate mitigation efforts. Full Story: The Regulatory Review (1/3)
Legislation & Regulation
IMF chief: U.S. 'definitely' headed for soft landing The U.S. economy is "definitely" on track for a soft landing as a result of decisive action by the U.S. Federal Reserve, International Monetary Fund Managing Director Kristalina Georgieva said. "It has brought the desired impact without pushing the economy into recession," Georgieva said. Full Story: BNN Bloomberg (Canada) (1/2)
Commercial mortgage debt reckoning expected in 2024 Some $117 billion of commercial mortgage debt tied to U.S. offices will need to be repaid or refinanced in 2024, according to the Mortgage Bankers Association, leaving many landlords facing potentially untenable borrowing costs. Meanwhile, delinquencies on commercial mortgage-backed securities-funded loans surpassed 6% in November, compared with 1.7% a year earlier. Full Story: Financial Times (1/1)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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