| | | | | | | Traceability is Key to Increasing Market Access | | | | The market demand for traceability is strong. Experts attest that producers with improved animal ID systems are likely to be at a competitive advantage. | | | | | | |
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| | | | | Failed Traceability Caused Chipotle PR Nightmare | | | | After 500+ Chipotle customers fell ill with E. coli and Salmonella, an investigation by the CDC uncovered a critical lapse in the restaurant's traceback system. | | | | | | |
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