What you should know about 'Dark PR'Research and placement of negative news stories. Anonymously drafted attack pieces from third parties. Creation of negative or misleading content on small but influential websites known to spark coverage in higher profile media. These are just examples of a growing and risky new category for an industry that evolved by putting a positive angle on everything.
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| | PR INDUSTRY
Why PR pros should worry about ‘Dark PR’ Research and placement of negative news stories. Anonymously drafted attack pieces from third parties. Creation of negative or misleading content on small but influential websites known to spark coverage in higher profile media. These are just examples of a growing and risky new category for an industry that evolved by putting a positive angle on everything.
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