What you must know about consumers in 2020

What you must know about consumers in 2020In 2020, PR pros will see the increasing clout of the “woke” and informed consumer. Consumers do not expect companies to be perfect (yet), but they do want their favored brands to be on the road to improvement. Here's what you should consider.

MARKETING Consumer trends that will help communicators in 2020 In 2020, PR pros will see the increasing clout of the “woke” and informed consumer. Consumers do not expect companies to be perfect (yet), but they do want their favored brands to be on the road to improvement. Here's what you should consider. CONTINUE READING...     Follow us:

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