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Dear John,
You may have noticed an uptick in the communication from me lately.
That’s by design.
When I’m not teaching you what to do to grow your revenue, I’m demonstrating it to you.
I’ve reengineered my email system to improve deliverability and I’ve also created an area on my website where I post the information I share with you - so you can refer back to it over time.
I post valuable content each day, only 1/3 of which I send to you via email.
You can find articles, video and all the resources by following this link:
https://DaveLorenzo.com/Articles
As we ramp up our work together, I’m going to send you even more email.
Why?
Because I want you to either love me or hate me.
I want to be in your inbox a lot delivering value. If you appreciate it, you’ll react one way and if you don’t, well, you’ll miss out, and I’ll be banished.
Love me or hate me. I want you to feel something.
That should also be YOUR GOAL for your relationship with your prospective clients. Force them to go one way or the other.
You can live with 10% of your database loving you because if your database is 1,000 people, that means 100 will invest in you or refer you.
That’s pretty good.
So, here’s the deal:
I wrote a great book that’s a field manual for building business relationships. The title is The 60 Second Sale. You should order this book and once you receive it, read it ASAP.
I also produced these articles and video last week for you.
Make sure you review all of them.
This is a new week and if you don’t invest 20 minutes going through this information, you’ll fall behind.
Here they are:
Frequency of Communication is How You Add Value to a Relationship
You want to grow a relationship? Communicate more often. That’s why you’re getting this email now. That’s why you should be on the phone calling everyone you know, making sure they know they can count on you to help them through he bad times.
This is a four-minute video.
If revenue is important to you, you’ll find time to connect with people. Develop a relationship each day and at the end of the work year, you’ll have over 250 new relationships. That’s not too shabby.
This is a one-minute video.
Experiences Deepen Relationships
We sell three things. Products, services and experiences. My focus is helping you develop and deepen relationships. That means you must provide a great experience for clients and evangelists. I give you two examples in this 433-word article. It will take you about 2 minutes to read the entire thing.
Relationship Development Checklist
I’ve listed the habits you must develop in order to grow your revenue. You can print this and check it off each day.This is one of the most valuable things I’ve ever posted on my website. It is a license to print money.
Relationship Revenue: An Overview
This 9-minute video helps you focus on the right kind of clients. There’s a good chance you are working too hard and focusing on attracting the wrong people and the wrong types of work. There is a better way. Invest the 9 minutes discovering it.
There is an entertaining story in this 678-word article.I talk about action. Doing things. If you take anything away from the articles and videos I’ve produced this week, it’s that action is key if you want more relationships. I will help you take the right action, but you must get moving.
I am your partner in relationship-based sales. I’m doing everything I can to help you.
Let me know what’s working and what’s not.
Have a great week!
Warm regards,
Dave Lorenzo
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