Year one of Newtopia Now was special—a sentiment we were reminded of when we were on stage at this year's Trade Show Executive's Fastest 50 Awards & Summit last month. We had the opportunity to be on a panel and talk all things Newtopia Now because this event truly was a celebration of innovation—in event formats, community gatherings and, most importantly, the work the CPG industry is doing to make the world a healthier, more sustainable place. So, heck yes, we wanted to shout it from the rooftops! It also provided us with the perfect chance to look back on some of the Newtopia Now 2024 highlights—from connections forged to lasting memories made. But not in our words—in the words of those who were there. As we prepare for our second annual event, why not indulge ourselves with a little reminiscing, eh? The Magic of Connection You know that feeling when something special is happening? Our community felt it, too. As one attendee put it: "Awesome inaugural Newtopia Now event! [...] This is such a special community and thrilled to see it continue to grow and evolve!" The buzz was real, and the connections were genuine. Making Meaningful Connections Remember when we said this was all about authentic connections? Our community proved it. From 1:1 buyer conversations to unexpected collaborations, the magic happened naturally. One of our favorite stories comes from Oodaalolly, whose team had that perfect "meet-cute" moment with Fresh Market—you know, the kind where innovative flavors meet an excited buyer, and possibilities spark! And the momentum didn't stop there. Brands lit up social media, with some seeing their Instagram community grow by 30% during the show, while others celebrated jumps in online sales and growing email lists. These aren't just metrics—they're proof of real connections that started with a simple conversation at Newtopia Now. Family Ties & Star Moments Speaking of special moments, how about bringing the whole family along? One of our community members shared her top highlights: from watching mom rock the Pitch stage to that unforgettable fan-girl moment with Carla Hall. These are the moments that make our community unique—where business meets personal—how’s that for work-life balance? Innovation in Action The energy was electric! Teams were "buzzing with innovation," as one participant described it. From revolutionary loyalty apps to groundbreaking brand stories, the show floor was alive with possibility. Another attendee captured it perfectly: "Loving the innovation, storytelling and excitement these brands brought to the event." Breaking New Ground What made us especially proud? Hearing how seamlessly everything came together. A standout first-time beauty retailer noted they "couldn't have been more impressed," particularly highlighting how supplier diversity was naturally woven throughout the event. From WBENC-certified businesses sharing their journeys to the Conscious Beauty Pitch Event showcasing innovative brands, every moment celebrated our community's diversity and strength. The FOMO is Real And for those who missed out? Well, the word is spreading fast. As one enthusiastic participant put it: "I am still on cloud 9 from the energy and connections I made at Newtopia Now last week!" Mark your calendars now for round two: August 20-22, 2025. We'll be bringing back all the experiences you loved—our signature community-centered "neighborhood" format, the excitement of the pitch event, The Market's innovation showcase, intimate Dine-Arounds, the inspiring Women in CPG brunch and many more community experiences that made year one so special. Because if there's one thing we learned from year one, it's that you won't want to miss what comes next!
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