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What You Can Learn From the Crazy Ways These Job Seekers Got a Foot in the Door It’s not about the coolest gimmick By Kristina Monllos Getting agencies to notice your resume when it's buried in a stack of hundreds isn't easy, even if you're coming from a top-tier ad school and have killer internships under your belt. That's why some job seekers have tried to circumvent the traditional application process--from creating agency-inspired Bloody Mary mixes to mimicking Kickstarter--young creatives are...
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FCB Made Bandages for Kids That Heal Emotional Wounds, Not Physical Ones Cute and clever campaign for Hansaplast By Tim Nudd As any parent knows, the vast majority of children's tears come from emotional rather than physical pain. So, in a clever bit of product development, FCB recently helped Hansaplast, the Beiersdorf adhesive-bandage brand, come up with bandages for those non-physical injuries that so torment kids in their younger years. The product line is called Hearts....
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Kendall Jenner Returns to Advertising in a More Familiar Role Model fronts La Perla's new fashion campaign By Tim Nudd Kendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla. The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O'Keeffe and...
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Battle of the Blockbusters: 3 Movie Studios Were Among Last Week’s Top Spenders on New Creative Trailers dominated Kantar Media's list By Erik Oster Last week saw a decline in overall spending on placement for national broadcast. Advertisers spent a little over $822 million compared to almost $936 million the week prior, according to Kantar Media. Spending on broadcast placement for new creative likewise saw a decline, dropping from over $163 million to just under $89 million. Another big...
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Here’s a Handy Infographic for Freelancers on Where to Find Work and How to Get Paid Setting out on your own can be surprisingly lucrative By Christine Birkner More than 2 million people are embracing the flexibility of being their own bosses by freelancing in graphic design, web development, and copy and content writing, according to a new study by global knowledge hub Zeqr. For workers who chose to set out on their own, they're finding it rewarding, both financially and personally, according...
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Nutella Will Serve Up Gooey, Chocolaty Concoctions at Its First Cafe in Chicago The location will open May 31 By Katie Richards If you're one of those people that puts Nutella on everything or just eats it straight from the tub, it might be time to head to Chicago. On May 31, Nutella parent company Ferrero is opening the very first Nutella restaurant, the Nutella Caf? in Chicago. "We wanted to create a world of Nutella for...
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Panama’s New Tourism Campaign Treats Remoteness as an Asset The effort targets adventure-seeking travelers By Christine Birkner Panama is not for those seeking an all-inclusive, off-the-rack travel experience. The tiny country is remote, often hard to get to, and usually eclipsed in popularity as a travel destination by neighboring Costa Rica. In its first advertising campaign aimed at American and Canadian visitors, the Panama Tourism Authority turned these factors into an asset....
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